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Showing posts with label Online Marketing. Show all posts
Showing posts with label Online Marketing. Show all posts

Saturday, August 31, 2013

India is now world’s third largest Internet user after U.S., China

Now the India has crossed the Japan to become the world’s third largest Internet user after China and the United States, and its users are significantly younger than those of other emerging economies, global digital measurement and analytics report. India now has nearly 74 million Internet users, a 31 per cent increase over March 2012.

China has the world’s biggest online presence; Its Internet users out number Indians by a ratio of 5: 1. Brazil’s Internet presence grew faster than India’s over the last year. Online retail is on the rise, with domestic retail sites being the most popular, the report notes. For online travel websites too, domestic websites are the most popular, the Indian Railways’ website being by far the most popular destination. Yahoo is also the most popular site for news.

More topics are available on my blog: http://www.blog.rajeshgoutam.com/

Friday, January 13, 2012

Marketing Online - Men and Women Use the Internet Differently


When it comes to marketing online, you must understand your consumers. This means learning what they look for, and how they use the internet. This can help you grab their attention and get your marketing message in front of the right audience. 

It's also important to realize that when it comes to online habits of men and women - they differ. I know, surprise! In the past there has been a lag with women when it came to the adoption of the internet that is no longer the case. Truth is, studies show that women under the age of 65 are quicker to use the internet than men. As women we love to use the internet for research, where men prefer to use it as an entertainment tool. 

Do you see how this information can help?
When we review studies that have been done on the different ways those men and women use the internet, we can gain a greater deal of knowledge on how to position our products online.
Let's take a look at what a past study done by Pew Internet and American Life showed, while this study was done in 2011 I still believe much of the knowledge is applicable and can be used today.
Men are more likely to use the internet to:
  • Read the news
  • Buy travel services or make reservations
  • Check sports scores and gather sports information
  • Stay updated on political news
  • Participate in online auctions, such as ebay
  • Write content to publish online
  • Download music
  • Buy and sell stocks, bonds and mutual funds
A Forrester study done in 2007 also showed that on the average men tend to stay online longer and devote more time to online entertainment and researching technical gadgets.
Women use the internet to:
  • Get health beauty  information
  • Read spiritual and religious information
  • Gain access and participate in support group websites
A few other interesting statistics that were provided in a different study done by Burst Media in the beginning of 2009 stated the following:
      • 62.3% of women use the internet as their primary source for information on the products they were considering purchasing.
      • 51.7% of the women studied use the internet as the primary way to keep in touch with their families
As you can see men go online to be entertained and hunt down information, where women tend to go online to gather information that assists them in nurturing, themselves and those around them. Clearly while both men and women generally spend allotments of time online, gender stereotypes are prevalent in what they do with their time online.
Putting it to Use: Think about who your potential customer is online. Is the majority male or female? Can you see how this information can assist you in not only where but how to position your product or service in order to increase the conversions you gain online? How will you use this information in upcoming marketing campaigns?